Tareq is President at ScienceMagic.Studios, a web3 studio helping brands to create direct, meaningful and valuable connections with communities. He is an accomplished leader with a 15-year track record at the intersection of strategy, innovation and digital growth. He was previously at adidas, where he launched and ran their fashion ecommerce business, and ran digital innovation initiatives, including the brand’s successful entry into web3. Before his digital chapter, he spent several years optimizing the physical supply chain to meet consumer demand in Europe and the US. Prior to adidas, he spent 3 years at BCG in London and holds a Masters' Degree with Distinction in Manufacturing Engineering from the University of Cambridge.