Simi is a performance-driven expert in communication (10+ years) with a passion for explaining complex topics in a simple, convincing, and educational way. Having worked for both large, traditional corporations (such as Deutsche Bank, Bankhaus M.M. Warburg & CO, Gesamtverband der Deutschen Versicherungswirtschaft GDV) as well as for highly successful start-ups (e.g., Emma Sleep, Idagio), she developed her own path of new work to balance a successful and satisfying professional life with a meaningful personal one. She has been her own boss since 2018, which is also the year she first took over communications for a crypto company. Since then, she has been fascinated by the enormous potential of blockchain and distributed ledger technology and is extremely happy to now help shaping BLOCKCHANCE 2023 with dynamic and heart and soul.