Sebastian is a Partner and Co-CEO at hy - the Axel Springer Consulting Group and oversees all Business Building teams and projects. Before joining hy, Sebastian Herzog initiated, built and established the Lufthansa Innovation Hub GmbH in Berlin - an award-winning Corporate Innovation Unit. The former positions held at Lufthansa include those of the Executive Assistant to the CEO of the Lufthansa Group and the Manager for Market & Fleet Development. Having also founded his own e-commerce company and running a crypto index strategy for external investors, Sebastian constantly moves between the corporate culture and the startup spirit. Additionally, he is a crypto enthusiast, startup mentor; a speaker and a panelist at various events about transformation and innovation.