Nenad has over 15 years of experience in sports business, sports marketing, and brand & venture building. He co-founded Sports Agency Rapid Peaks, building a well-known agency with clients like FC Bayern, DFB, adidas, SAP, Siemens, DAZN, and RB Leipzig in just five years. Passionate about entrepreneurship, technology, and the sports industry, Nenad established the venture studio Later Labs in 2022. Later Labs focuses on advising companies, startups, and rights holders in the sports industry, inventing game-changing innovations, and building investment-ready products, brands, and companies for the sports industry. Nenad and his team are always looking to generate multiple benefits and create business cases to change the future of sports. Currently, he's guiding the DFB on their digital transformation journey to become the world's most digital sports association.