Jan Kühne is engaged in the intersection of DeFi and TradFi, driving the Institutional adoption of Crypto. As Chief Sales Officer of Alloy, he brings institutional investors and asset managers to its platform, enabling professional investment management for digital assets. Alloy is the gateway for institutional investors to the entire DeFi ecosystem. It enables institutions to interact with on-chain DeFI in one unified solution instead of numerous protocols, platforms, custodians, interfaces, and data flows. Prior to that, he was at Coinbase within Institutional Sales and Prime Brokerage, EMEA. Before that he was heading the Institutional Sales at BSDEX Börse Stuttgart Digital Exchange. He has extensive background in Traditional Finance, serving various roles at M.M.Warburg & CO, lastly as CDO, responsible for their digital offerings.